WEE Logo

Branding and Promotional Guidelines: World Equine Expo™

Hello, and welcome to the inaugural World Equine Expo™ at Tryon International Equestrian Center (TIEC)! We’re glad you’re joining us in beginning this exciting new tradition at TIEC. As you prepare and promote your time here ahead of and during the Games, we ask that you follow the below branding guidelines. Questions are always welcome through anyone on the Expo team or via email at approvals@tryonweg.com.

FEI World Equestrian Games™ Tryon 2018 (WEG):

The official name of the event is “FEI World Equestrian Games™ Tryon 2018” and the full event name must always be used when referenced. The logo or name must not be printed or associated next to any non-Official Sponsor or non-Official Partner commercial brand, and cannot be used in any content associated with any non-Official Sponsor or non-Official Partner commercial brand.

No Exhibitioners or Vendors may use the WEG name or logo on any merchandise or marketing materials excepting sponsor vendors.

Exhibitioners and Vendors are permitted to utilize the World Equine Expo™ logo, name, or the phrase “Tryon 2018” with approval through approvals@tryonweg.com on items not intended for sale.

Merchandising:
Use of the WEG logo and name is only permitted on official FEI World Equestrian Games™ Tryon 2018 merchandise sourced through our official merchandise partner Dyehard Fan Supply. This also includes promotional merchandise, even if not intended for sale.

Exhibitioners and Vendors are permitted to utilize the World Equine Expo™ logo, name, or the phrase “Tryon 2018” with approval through approvals@tryonweg.com on items not intended for sale.

Social Posts:
We encourage both Exhibitioners and Vendors to post on social media before, during and after their time at the World Equine Expo™ but request that the correct event names be used. The use of the WEG logo is not permitted, but tagging the official WEG social accounts or sharing official posts to your audience is encouraged. Using the World Equine Expo™ logo on social media posts is permitted with case-by-case approval.

Official WEG Facebook, Instagram and Twitter: @Tryon2018
Official TIEC Facebook: @TryonInternationalEquestrianCenter
Official TIEC Instagram and Twitter: @TryonResort
Official Mascots Instagram: @starandhuck

Photography:
The official WEG spectator policies regarding photography also apply to exhibitioners and vendors. Cameras with a lens 300mm or under are permitted, and all camera bags will be inspected upon entry.

All Others:
All logo or name usage not clearly specified in these guidelines requires written approval by the Approvals committee through emailing approvals@tryonweg.com. The FEI and OC reserve the right to prohibit or revoke access for any files used incorrectly.

Questions:
For questions regarding these policies or other brand usage questions, please email approvals@tryonweg.com.

Social Bar

Join Mailing List

Shopping Cart

Like Box

Most Popular

Like Box

Rider Spotlight

Charity Spotlight

Horse Spotlight

Like Box

Trainer Spotlight

Like Box